Just Pink is a proudly South African, women-owned and run, B-BBEE Level 1 compliant sales and merchandising business, with 95% of our workforce made up of women of colour. We deliver consistent, insight-led, data driven retail execution and measurable in-store performance through our trained Shelf Health Experts (S.H.E's), ensuring your brand is optimised at shelf level across every touchpoint.
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FOUNDED ON
Purpose
& Powered by Women
95%Women of Colour
Our Services
Our Shelf Health Experts (S.H.E.'s) ensure products shine. Ever-present, ever-memorable.
Bespoke Sales & Merchandising
Dedicated In-Store S.H.E's
Data-Driven Insights
Out-of-Stock Analysis
Brand Ambassador Activations
Just Pink Training Academy
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Our Mission
We Ignite Retail
We ignite retail with purpose and passion, crafting unique merchandising experiences that elevate brands and inspire change. Through our trained Shelf Health Experts, deep partnerships, and commitment to empowerment, we deliver clarity, confidence, and excellence in every aisle — shaping a legacy that endures beyond the shelf.
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Our Purpose
We Uplift Communities
To uplift people and transform communities by turning every retail moment into an opportunity for empowerment, connection, and meaningful impact. We exist to create spaces where brands thrive, women and youth rise, and purpose is felt beyond the shelf.
Partner With Us To Unlock Your Brand's Full Potential
We believe business is a force for good. Every shelf we stock, every brand we activate — it fuels opportunity for the women and youth in our communities.
Providing employment and skills development to women from local communities
95% of our team are women of colour — real community transformation
Just Pink Training Academy upskilling women for sustainable careers
Proudly B-BBEE Level 1 Contributor — walking the talk on transformation
Winner of Unilever's Breakthrough Business Partner Award 2024
Our Story
About Just Pink
Home › About
Purpose Driven RetailShelf Health ExpertsWomen EmpowermentData-Driven InsightsProudly South AfricanBrand ActivationOSA ExcellenceCommunity ImpactPurpose Driven RetailShelf Health ExpertsWomen EmpowermentData-Driven InsightsProudly South AfricanBrand ActivationOSA ExcellenceCommunity Impact
"Every shelf tells a story. Every S.H.E writes a future. Every brand we touch becomes a force for good."
95%Women
About Us
Our Vision & Purpose
Just Pink is a proudly South African, women-owned and run sales and merchandising business, with 95% of our
team being women of colour from local communities.
We deliver retail expertise through data-driven insights and intentional retail execution, powered by our
bespoke services and trained, dedicated in-store S.H.E's (Shelf Health Experts).
Our Vision
Iconic retail experiences that lead markets and inspire communities.
Our Purpose
To empower and inspire social impact through every aisle.
Our Mission
We unlock your brand's full potential with fearless creativity.
Our Benefit
Fearless creativity, heartfelt collaboration and peace of mind.
01
Mission
We Ignite Retail with Purpose
We craft unique merchandising experiences that elevate brands and inspire change. Through
our S.H.E's, deep partnerships, and commitment to empowerment, we deliver clarity and excellence in every
aisle.
02
Purpose
Uplift People, Transform Communities
We exist to turn every retail moment into an opportunity for empowerment, connection, and
meaningful impact — where brands thrive, women and youth rise, and purpose is felt beyond the shelf.
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Vision
Iconic Retail Experiences
We envision a South African retail landscape where brands achieve excellence and
communities are empowered — shaping a legacy that endures beyond the shelf, one S.H.E at a time.
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Benefit
Fearless Creativity, Peace of Mind
Our clients gain heartfelt collaboration, creative retail solutions, and the assurance
that every in-store moment is handled with expertise, passion, and deep community connection.
Our Values
A Team Driven by Disruption
Carried by Hope,
committed to Legacy, and powered by Passion. Together, we create more than merchandising — we create movement,
meaning, and moments that matter.
D
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Disruption
The Pulse of Just Pink
A bold drive to redefine retail with creativity and courage — we reshape the shelf, not
just fill it.
H
✨
Hope
The Spark of Change
The spark that kindles change, lighting a path for every heart and every community we
touch.
L
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Legacy
The Promise We Weave
The promise we weave today — a gift of empowerment that echoes through tomorrow and
beyond.
P
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Passion
The Fire Within
The fire that ignites our mission, infusing every project, shelf, and interaction with
heart and purpose.
"Together, we create more than merchandising — we create movement, meaning, and moments that
matter."
Stories of Hope
Proudly SA 🇿🇦
Stories of Hope
Janine's Journey
Rooted in our founder Janine's journey of tenacity, we empower women in our community, forging shelves that lead markets and spark lasting social impact.
With a keen eye for retail, business and a heart for empowerment, Janine founded Just Pink to disrupt the status quo. Her vision was clear: build a legacy of bold retail solutions while lifting up women who, like her, dared to dream bigger.
Today, her story fuels our mission, blending fearless innovation with a deep commitment to social good.
Winner of Unilever's Head of Customer Development Award for Exceptional Profitable Business Delivery in Customer Strategic Planning, 2024.
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B-BBEE Level 1 Proud Contributor
Proudly South African and holding the highest B-BBEE rating, reflecting our genuine commitment to transformation and empowerment.
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Women-Owned & Run
100% women-owned and run business, with 95% of our workforce being women of colour sourced from local communities — walking our talk.
Ready To Put Your Brand In Expert Hands?
What We Do
Our Services
Home › Services
Service Offering
Retail Expertise. Every Aisle.
We deliver retail expertise through data-driven insights and intentional execution. Our bespoke sales and merchandising services, combined with trained in-store Shelf Health Experts, create standout displays, keep products visible, and bring your brand to life — at every touchpoint.
Our Promise
Consistent, measurable, in-store performance — delivered by purpose-driven S.H.E's who treat your brand like their own.
Powered By
Just Pink Training Academy — ensuring deep brand knowledge and execution excellence across our entire team.
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01
Strategic Merchandising
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Bespoke Sales & Merchandising
Sales-focused merchandising executed through a strategic vision turned into actionable objectives in-store. We don't just fill shelves — we build brand presence that drives sales and creates competitive advantage.
Data-driven merchandising through live app SOH updates
Sales-driven merchandising supported by emergency order placements
Strong retailer relationships to drive brand growth
Ad-hoc free space opportunities
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Dedicated S.H.E's
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Dedicated In-Store S.H.E's
Our Shelf Health Experts are the heartbeat of Just Pink. Trained, dedicated, and passionate — they execute in-store excellence that makes your brand unmissable at shelf level, every single day.
Trained and dedicated in-store execution specialists
Deep brand and product knowledge for every category
Premium uniforms presenting your brand professionally
Consistent presence ensuring shelf health is maintained
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03
Data-Driven Insights
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Data-Driven Insights & OSA Excellence
Real-time data doesn't lie. Our dashboards deliver actionable OSA insights, category intelligence, and sales performance metrics — while maintaining SBD compliance so your brand stays ahead of the curve.
Data-driven dashboards delivering OSA insights and actions
Powered by our Just Pink Training Academy, our brand ambassadors deeply understand your products and passionately represent them. Tailored activations that bring your brand to life and drive consumer engagement in-store.
Brand ambassador and promoter activations tailored to your needs
Strong portfolio and product knowledge driving engagement
Tailored brand support in-store to maximise touchpoints
Premium uniforms and engaging activations that bring brands to life
Boost Your Brand's Leadership With Bold Displays That Seize The Spotlight
Making a Difference
Social Impact
Home › Social Impact
Our Commitment
Business as a Force for Good
At Just Pink, social impact is not a side project — it's the engine. Every retail contract we win creates a job. Every job changes a family. Every family strengthens a community. This is the multiplier effect of purposeful business.
We ignite transformation through compassion and care, championing those who have been denied a fair chance. We exist to create spaces where brands thrive, women and youth rise, and purpose is felt beyond the shelf.
"To uplift people and transform communities by turning every retail moment into an opportunity for empowerment, connection, and meaningful impact."
— Just Pink Mission
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95%
Workforce: Women of Colour
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L1
B-BBEE Status
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100%
Team Trained via Academy
Four Pillars of Impact
How We Create Lasting Change
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Employment Creation
Every brand partnership creates real employment for women from local communities — particularly women of colour who face the greatest barriers to entry in the formal economy.
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Skills Development
Through the Just Pink Training Academy, we equip women with retail skills, product knowledge, and professional capabilities that open doors beyond Just Pink.
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Community Upliftment
We recruit from the communities we serve — keeping economic value local, building social cohesion, and creating a rising tide that lifts entire neighbourhoods.
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Transformation Leadership
As a proudly B-BBEE Level 1 certified business, we are not just compliant — we are leaders in South Africa's transformation journey, proving that purpose and profit align.
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B-BBEE Level 1 · Proud Contributor
Proudly South African
Our B-BBEE Level 1 status is a reflection of who we are, not just what we report. Real ownership, real employment equity, real skills development — transformation lived every day.
Make An Impact
Your Brand Partnership Creates Real Change
When you choose Just Pink, you're not just choosing superior in-store execution — you're choosing to invest in women, in communities, and in a South Africa we all want to see. Let's build something meaningful together.
Join Our Team
Career at Just Pink
Home › Career
Grow With Us
More Than a Job. A Movement.
At Just Pink, we don't just hire employees — we invite women to be part of a movement that is transforming retail, empowering communities, and building legacies. Every role here is an opportunity to grow, lead, and make your mark.
Backed by the Just Pink Training Academy, every team member receives the skills, knowledge, and support they need to thrive — not just in their current role, but in their career.
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Training Academy
Every Just Pink team member is trained, supported, and empowered to deliver excellence and build a future.
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Award-Winning Employer
Recognised by Unilever as Breakthrough Business Partner of the Year 2024
Why Just Pink
Reasons to Join Our Team
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Training & Development
Full training via the Just Pink Academy. We invest in your skills and growth from day one — no experience necessary.
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Women Empowerment
A proudly women-run team where your voice matters, your leadership is nurtured, and your contribution is celebrated.
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Social Purpose
Be part of a business that creates real community impact. Your work matters beyond the shelf — it changes lives.
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Career Growth
From S.H.E. to team leader to operations manager — real career pathways for ambitious women who want to grow.
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Supportive Culture
A team that has your back. A culture built on respect, sisterhood, and shared purpose — every single day.
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Work With Top Brands
Represent leading FMCG brands in South Africa's top retailers. Gain invaluable industry experience at the cutting edge of retail.
Just Pink Academy
Training That Transforms
Our Just Pink Training Academy is more than a onboarding programme — it's a launchpad. We equip every S.H.E. with the product knowledge, retail skills, and professional confidence to excel.
Comprehensive brand and product training for all categories
Retail execution standards and visual merchandising techniques
Data literacy and live app reporting skills
Professional development and leadership coaching
Ongoing upskilling to keep pace with retail innovation
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The Just Pink Training Academy
Empowering Excellence
Open Roles
Current Opportunities
Shelf Health Expert (S.H.E.) — Cape Town
Full Time
Cape Town
Retail Operations
Brand Ambassador — Johannesburg
Contract
Johannesburg
Activations
Merchandising Team Leader — Western Cape
Full Time
Western Cape
Leadership
Data & Insights Analyst
Full Time
Cape Town
Data & Analytics
Speculative Application
All Roles
South Africa
Open Application
Let's Talk
Contact Us
Home › Contact
Get In Touch
Let's Build Something Great.
Whether you're a brand looking to elevate your in-store presence, a retailer seeking excellence, or a woman wanting to join our team — we'd love to hear from you.
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Address
Ipic Renewal House, 20 Dreyer Street Unit 4 & 5, Toffie Lane Claremont, Cape Town, 7708
