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Just Pink Team
Just Pink

WHERE PURPOSE BECOMES BUSINESSAND BUSINESS FUELS OUR PURPOSE

95%
Women of Colour
L1
B-BBEE Status
100%
Women-Owned
SA
Proudly South African
Strategic Merchandising OSA Excellence Brand Activations Shelf Health Experts Data-Driven Insights Women Empowerment B-BBEE Level 1 In-Store Excellence Strategic Merchandising OSA Excellence Brand Activations Shelf Health Experts Data-Driven Insights Women Empowerment B-BBEE Level 1 In-Store Excellence
About Just Pink

Transforming Retail.
Empowering Communities.

Just Pink is a proudly South African, women-owned and run, B-BBEE Level 1 compliant sales and merchandising business, with 95% of our workforce made up of women of colour. We deliver consistent, insight-led, data driven retail execution and measurable in-store performance through our trained Shelf Health Experts (S.H.E's), ensuring your brand is optimised at shelf level across every touchpoint.

We increase on-shelf availability, improve retail execution, reduce out-of-stocks, grow sales — and every contract creates employment opportunities for South African women.


🛒
FOUNDED ON
Purpose
& Powered by Women
95% Women of
Colour
Our Services

Our Shelf Health Experts (S.H.E.'s) ensure products shine.
Ever-present, ever-memorable.

01
Our Mission

We Ignite
Retail

We ignite retail with purpose and passion, crafting unique merchandising experiences that elevate brands and inspire change. Through our trained Shelf Health Experts, deep partnerships, and commitment to empowerment, we deliver clarity, confidence, and excellence in every aisle — shaping a legacy that endures beyond the shelf.

02
Our Purpose

We Uplift
Communities

To uplift people and transform communities by turning every retail moment into an opportunity for empowerment, connection, and meaningful impact. We exist to create spaces where brands thrive, women and youth rise, and purpose is felt beyond the shelf.

Partner With Us To Unlock Your Brand's Full Potential

Social Impact

Igniting Change
Beyond the Shelf

We believe business is a force for good. Every shelf we stock, every brand we activate — it fuels opportunity for the women and youth in our communities.


  • Providing employment and skills development to women from local communities
  • 95% of our team are women of colour — real community transformation
  • Just Pink Training Academy upskilling women for sustainable careers
  • Proudly B-BBEE Level 1 Contributor — walking the talk on transformation
  • Winner of Unilever's Breakthrough Business Partner Award 2024
What Clients Say

Customer Testimonials

"

"A truly purpose driven organization, where people come first, and that energy is clearly visible at the point of purchase where brand care is driving their superior execution standard."

Customer Development Execution Manager
Unilever
"

"Everything was landed with speed, and most importantly they flagged any issues that were blockers — proactive, reliable, and truly accountable."

Key Account Manager
Woolworths, Clicks HC, Afro Beauty & Pharmacy
"

"Hard working, helpful and go out their way — you couldn't have chosen better ladies for the position."

Store Manager
Clicks Cape Gate
"

"As always — excellent work by the Just Pink Team. Consistent, professional, and genuinely committed to getting it right."

Shopper Marketing Manager
Unilever
Our Story

About
Just Pink

Home › About
Women-Owned & Run B-BBEE Level 1 Purpose-Driven Retail 95% Women of Colour Proudly South African Shelf Health Experts Community Empowerment Award-Winning Partner Women-Owned & Run B-BBEE Level 1 Purpose-Driven Retail 95% Women of Colour Proudly South African Shelf Health Experts Community Empowerment Award-Winning Partner

"Every shelf tells a story. Every S.H.E writes a future. Every brand we touch becomes a force for good."

95% Women
About Us

Our Vision
& Purpose

Just Pink is a proudly South African, women-owned and run sales and merchandising business, with 95% of our team being women of colour from local communities.

We deliver retail expertise through data-driven insights and intentional retail execution, powered by our bespoke services and trained, dedicated in-store S.H.E's (Shelf Health Experts).

Our Vision
Iconic retail experiences that lead markets and inspire communities.
Our Purpose
To empower and inspire social impact through every aisle.
Our Mission
We unlock your brand's full potential with fearless creativity.
Our Benefit
Fearless creativity, heartfelt collaboration and peace of mind.
PURPOSE
What Drives Us
Vision
01
🌟
Our Vision
Iconic Retail
Experiences

A South African retail landscape where brands achieve excellence and communities are empowered — shaping a legacy that endures beyond the shelf, one S.H.E at a time.

Purpose
02
💗
Our Purpose
Empower Through
Every Aisle

To turn every retail moment into an opportunity for empowerment, connection, and meaningful impact — where brands thrive, women and youth rise, and purpose is felt beyond the shelf.

Mission
03
🚀
Our Mission
Ignite Retail
With Purpose

We unlock your brand's full potential with fearless creativity — crafting unique merchandising experiences that elevate brands and inspire change through our S.H.E's and deep partnerships.

Benefit
04
🤝
Our Benefit
Fearless Creativity
Peace of Mind

Clients gain heartfelt collaboration, creative retail solutions, and the assurance that every in-store moment is handled with expertise, passion, and deep community connection.

VALUES
Our Values

A Team Driven by Disruption

Carried by Hope, committed to Legacy, and powered by Passion — together we create movement, meaning, and moments that matter.

01
⚡
The Pulse of Just Pink
Disruption

A bold drive to redefine retail with creativity and courage — we reshape the shelf, not just fill it.

02
✨
The Spark of Change
Hope

The spark that kindles change, lighting a path for every heart and every community we touch.

03
🌿
The Promise We Weave
Legacy

The promise we weave today — a gift of empowerment that echoes through tomorrow and beyond.

04
🔥
The Fire Within
Passion

The fire that ignites our mission, infusing every project, shelf, and interaction with heart and purpose.

"Together, we create more than merchandising — we create movement, meaning, and moments that matter."

The Heart Behind Our Values

What We Stand For

Disruption

Disruption is the pulse of Just Pink — a bold drive to redefine retail with creativity and courage. Our team doesn't follow norms, they shatter them, crafting bespoke displays that captivate and convert, going above and beyond each time. Fuelled by a proactive spirit and a feedback culture that sharpens our edge, we push boundaries with an attitude that demands excellence. Choosing Just Pink means embracing a partner who transforms shelves into statements and sparks innovation that challenges the ordinary.

Hope

Hope is the spark that Just Pink kindles in every community — a relentless belief in the power of social change. We champion those denied a fair chance, those unseen and overlooked, igniting transformation through compassion and care for every human spirit. Our mission pulses with the conviction that every individual deserves opportunity and every community a brighter future. Partnering with Just Pink means fuelling a movement that uplifts lives with unshakable positivity and trust.

Legacy

At Just Pink, legacy is the promise we make to the future. Every shelf we transform, every woman we empower — creates ripples that extend far beyond the present. We offer far more than employment; we forge paths for growth, fostering communities where vulnerability is strength and support is unwavering. Rooted in our founder's journey of resilience, we build safe spaces where women can thrive, leaving a mark that transcends time and plants seeds of empowerment for generations to come.

Passion

Passion is the fire that ignites Just Pink's mission. It's the bold, purpose-driven energy that fuels our every move, from transparent collaboration with clients to authentic, innovative merchandising solutions. We go beyond executing strategies; we infuse them with heart, creating vibrant displays that resonate with meaning and impact. With Just Pink, passion transforms the ordinary into the extraordinary — forging connections that spark joy and carve a legacy of bold, meaningful impact.

Stories
of
Hope
Proudly
SA 🇿🇦
Stories of Hope

Janine's Journey

Rooted in our founder Janine's journey of tenacity, we empower women in our community, forging shelves that lead markets and spark lasting social impact.

With a keen eye for retail, business and a heart for empowerment, Janine founded Just Pink to disrupt the status quo. Her vision was clear: build a legacy of bold retail solutions while lifting up women who, like her, dared to dream bigger.

Today, her story fuels our mission, blending fearless innovation with a deep commitment to social good.

Read More
Recognition

Awards & Accreditations

🏆
Unilever Breakthrough Business Partner
Winner of Unilever's Head of Customer Development Award for Exceptional Profitable Business Delivery in Customer Strategic Planning, 2024.
🌍
B-BBEE Level 1 Proud Contributor
Proudly South African and holding the highest B-BBEE rating, reflecting our genuine commitment to transformation and empowerment.
👩‍💼
Women-Owned & Run
100% women-owned and run business, with 95% of our workforce being women of colour sourced from local communities — walking our talk.

Ready To Put Your Brand In Expert Hands?

What We Do

Our
Services

Home › Services
Merchandising Excellence Brand Activation Shelf Health Experts OSA Analysis Data-Driven Insights In-Store Execution Retail Performance Training Academy Merchandising Excellence Brand Activation Shelf Health Experts OSA Analysis Data-Driven Insights In-Store Execution Retail Performance Training Academy
Service Offering

Retail Expertise.
Every Aisle.

We deliver retail expertise through data-driven insights and intentional execution. Our bespoke sales and merchandising services, combined with trained in-store Shelf Health Experts, create standout displays, keep products visible, and bring your brand to life — at every touchpoint.

Our Promise
Consistent, measurable, in-store performance — delivered by purpose-driven S.H.E's who treat your brand like their own.
Powered By
Just Pink Training Academy — ensuring deep brand knowledge and execution excellence across our entire team.
01
Service 01
Bespoke
Sales &
Merchandising
In-Store Execution
Strategic Vision.
Shelf-Level Results.
Sales-focused merchandising executed through a strategic vision turned into actionable objectives in-store. We don't just fill shelves — we build brand presence that drives sales and creates competitive advantage.
  • Data-driven merchandising through live app SOH updates
  • Sales-driven merchandising supported by emergency order placements
  • Strong retailer relationships to drive brand growth
  • Ad-hoc free space opportunities
02
Service 02
Dedicated
In-Store
S.H.E's
Shelf Health Experts
The Heartbeat
of Just Pink.
Our Shelf Health Experts are trained, dedicated, and passionate — they execute in-store excellence that makes your brand unmissable at shelf level, every single day.
  • Trained and dedicated in-store execution specialists
  • Deep brand and product knowledge for every category
  • Premium uniforms presenting your brand professionally
  • Consistent presence ensuring shelf health is maintained
03
Service 03
Data-Driven
Insights &
OSA
Intelligence & Analytics
Real-Time Data.
Decisive Action.
Real-time data doesn't lie. Our dashboards deliver actionable OSA insights, category intelligence, and sales performance metrics — while maintaining SBD compliance so your brand stays ahead of the curve.
  • Data-driven dashboards delivering OSA insights and actions
  • Category insights to inform strategic decisions
  • Sales performance tracking maintaining SBD compliance
  • Out-of-stock analysis to consistently improve OSA
04
Service 04
Brand
Ambassador
Activations
Consumer Engagement
Bring Your Brand
to Life In-Store.
Powered by our Just Pink Training Academy, our brand ambassadors deeply understand your products and passionately represent them. Tailored activations that drive consumer engagement at every touchpoint.
  • Brand ambassador and promoter activations tailored to your needs
  • Strong portfolio and product knowledge driving engagement
  • Tailored brand support in-store to maximise touchpoints
  • Premium uniforms and engaging activations that bring brands to life

Boost Your Brand's Leadership With Bold Displays That Seize The Spotlight

Making a Difference

Social
Impact

Home › Social Impact
Our Commitment

Business as a Force
for Good

At Just Pink, social impact is not a side project — it's the engine. Every retail contract we win creates a job. Every job changes a family. Every family strengthens a community. This is the multiplier effect of purposeful business.


We ignite transformation through compassion and care, championing those who have been denied a fair chance. We exist to create spaces where brands thrive, women and youth rise, and purpose is felt beyond the shelf.

"To uplift people and transform communities by turning every retail moment into an opportunity for empowerment, connection, and meaningful impact."
— Just Pink Mission
👩
95%
Workforce: Women of Colour
🏆
L1
B-BBEE Status
🎓
100%
Team Trained via Academy
Four Pillars of Impact

How We Create
Lasting Change

01
💼
Employment Creation
Every brand partnership creates real employment for women from local communities — particularly women of colour who face the greatest barriers to entry in the formal economy.
02
🎓
Skills Development
Through the Just Pink Training Academy, we equip women with retail skills, product knowledge, and professional capabilities that open doors beyond Just Pink.
03
🌍
Community Upliftment
We recruit from the communities we serve — keeping economic value local, building social cohesion, and creating a rising tide that lifts entire neighbourhoods.
04
⚡
Transformation Leadership
As a proudly B-BBEE Level 1 certified business, we are not just compliant — we are leaders in South Africa's transformation journey, proving that purpose and profit align.
🌍
B-BBEE Level 1 · Proud Contributor
Proudly South African

Our B-BBEE Level 1 status is a reflection of who we are, not just what we report. Real ownership, real employment equity, real skills development — transformation lived every day.

Make An Impact

Your Brand Partnership
Creates Real Change

When you choose Just Pink, you're not just choosing superior in-store execution — you're choosing to invest in women, in communities, and in a South Africa we all want to see. Let's build something meaningful together.

Join Our Team

Career at
Just Pink

Home › Career
Grow With Us

More Than a Job.
A Movement.

At Just Pink, we don't just hire employees — we invite women to be part of a movement that is transforming retail, empowering communities, and building legacies. Every role here is an opportunity to grow, lead, and make your mark.


Backed by the Just Pink Training Academy, every team member receives the skills, knowledge, and support they need to thrive — not just in their current role, but in their career.

👩‍🎓
Training Academy
Every Just Pink team member is trained, supported, and empowered to deliver excellence and build a future.
🏆
Award-Winning Employer
Recognised by Unilever as Breakthrough Business Partner of the Year 2024
Why Just Pink

Reasons to Join Our Team

🎓
Training & Development
Full training via the Just Pink Academy. We invest in your skills and growth from day one — no experience necessary.
💪
Women Empowerment
A proudly women-run team where your voice matters, your leadership is nurtured, and your contribution is celebrated.
🌍
Social Purpose
Be part of a business that creates real community impact. Your work matters beyond the shelf — it changes lives.
📈
Career Growth
From S.H.E. to team leader to operations manager — real career pathways for ambitious women who want to grow.
🤝
Supportive Culture
A team that has your back. A culture built on respect, sisterhood, and shared purpose — every single day.
🏆
Work With Top Brands
Represent leading FMCG brands in South Africa's top retailers. Gain invaluable industry experience at the cutting edge of retail.
Just Pink Academy

Training That
Transforms

Our Just Pink Training Academy is more than a onboarding programme — it's a launchpad. We equip every S.H.E. with the product knowledge, retail skills, and professional confidence to excel.

  • Comprehensive brand and product training for all categories
  • Retail execution standards and visual merchandising techniques
  • Data literacy and live app reporting skills
  • Professional development and leadership coaching
  • Ongoing upskilling to keep pace with retail innovation
🎓
The Just Pink Training Academy
Empowering Excellence
Open Roles

Current Opportunities

Shelf Health Expert (S.H.E.) — Cape Town
Full Time
Cape Town
Retail Operations
Brand Ambassador — Johannesburg
Contract
Johannesburg
Activations
Merchandising Team Leader — Western Cape
Full Time
Western Cape
Leadership
Data & Insights Analyst
Full Time
Cape Town
Data & Analytics
Speculative Application
All Roles
South Africa
Open Application
Let's Talk

Contact
Us

Home › Contact
Get In Touch

Let's Build
Something
Great.

Whether you're a brand looking to elevate your in-store presence, a retailer seeking excellence, or a woman wanting to join our team — we'd love to hear from you.

📍
Address
Claremont, Cape Town, 7708

📞
Phone
+27 21 201 7654

✉️
Follow Us
Send A Message

We'd Love
To Hear From You

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Privacy Policy

Just Pink (Pty) Ltd  ·  Effective Date: June 2025

1. Introduction

Just Pink (Pty) Ltd ("Just Pink", "we", "us", or "our") is committed to protecting your privacy and ensuring that personal information is collected, used, stored, and disclosed in accordance with the Protection of Personal Information Act, 2013 ("POPIA").

This Privacy Policy explains how we collect, use, store, and protect personal information when you visit our website, engage our services, or apply for employment opportunities with us.

By using our website, submitting information to us, or applying for a position, you agree to the terms of this Privacy Policy.

2. Who We Are

Just Pink (Pty) Ltd is a sales and merchandising company providing sales, merchandising, brand activation, retail support, and related business services throughout South Africa.

3. Information We Collect

A. Website & Business Activities

  • Name and surname
  • Company name
  • Email address
  • Telephone number
  • Physical address
  • Job title or position
  • Information voluntarily provided through contact forms, enquiries, emails, or service requests

B. Technical Information

  • IP address
  • Browser type and version
  • Device information
  • Website usage data
  • Cookies and similar tracking technologies

C. Recruitment Information

  • Full name and surname; contact details; identity or passport number
  • Curriculum Vitae (CV); employment history; educational qualifications
  • Professional certifications; references and referee details
  • Skills, experience, and competencies
  • Driver's licence information (where relevant)
  • Criminal record and background verification information (where legally permitted)
  • Any additional information voluntarily provided during recruitment

4. How We Use Personal Information

General Business Purposes

  • Respond to enquiries and requests
  • Provide services and business support
  • Communicate with clients, suppliers, and prospective customers
  • Improve our website and user experience
  • Maintain business records
  • Comply with legal and regulatory obligations
  • Protect the security and integrity of our systems

Recruitment Purposes

  • Assess suitability for employment opportunities
  • Verify qualifications, experience, and references
  • Conduct lawful background screening
  • Communicate regarding employment opportunities
  • Maintain a database of potential candidates
  • Support employment equity and workforce planning requirements
  • Comply with employment-related legal obligations

5. Legal Basis for Processing

We process personal information where:

  • Consent has been provided;
  • Processing is necessary to perform a contract or provide requested services;
  • Processing is necessary to take steps prior to entering into an employment contract;
  • Processing is required by law; or
  • Processing is necessary for our legitimate business interests and does not override your rights.

6. Sharing of Information

We do not sell personal information. We may share personal information with:

  • Service providers assisting us in operating our business and website
  • Internal hiring managers and authorised employees
  • Recruitment agencies and service providers
  • Qualification verification and background screening providers
  • Professional advisers, auditors, and legal representatives
  • Referees supplied by applicants
  • Regulatory authorities and government bodies where required by law
  • Business partners where necessary to provide requested services

All third parties are required to implement appropriate safeguards and use personal information only for legitimate purposes.

7. Cookies and Website Technologies

Our website may use cookies and similar technologies to improve website functionality, analyse website traffic, and enhance user experience. You may disable cookies through your browser settings; certain website features may not function correctly if cookies are disabled.

8. Data Security

We implement reasonable technical and organisational measures to protect personal information against unauthorised access, loss or theft, misuse, alteration, disclosure, and destruction. While we strive to protect personal information, no internet-based system can be guaranteed completely secure.

9. Retention of Information

We retain personal information only for as long as necessary to fulfil the purpose for which it was collected, meet contractual obligations, comply with legal and regulatory requirements, and resolve disputes or enforce agreements.

Where a recruitment application is unsuccessful, we may retain applicant information for up to 12 months following completion of the recruitment process, unless a longer retention period is required by law or consent is obtained to retain information for future opportunities. Applicants may request deletion of their information, subject to legal retention requirements.

10. Your Rights

Subject to applicable law, you may:

  • Access your personal information
  • Request correction of inaccurate information
  • Request deletion of personal information where legally permissible
  • Object to certain processing activities
  • Withdraw consent where processing is based on consent
  • Lodge a complaint with the Information Regulator of South Africa

11. Recruitment Applications

By submitting a CV, application form, or supporting documentation to Just Pink, you acknowledge that the information provided is accurate and complete, you consent to the processing of your personal information for recruitment purposes, and you authorise Just Pink to verify information supplied where legally permissible and necessary.

12. Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of external websites and encourage users to review their privacy policies.

13. Children's Privacy

Our website and services are intended primarily for business and commercial use. We do not knowingly collect personal information from individuals under the age of 18.

14. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be published on this page together with an updated effective date.

15. Contact Information

Information Officer — Just Pink (Pty) Ltd

Website: www.justpink.co.za

Email: info@justpink.co.za

Telephone: 021 201 7654

Physical Address: 20 Dreyer Street, Ipic Renewal House, Claremont, Cape Town


Information Regulator (South Africa)

Email: POPIAComplaints@inforegulator.org.za

Telephone: 010 023 5200

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